An optional new accessibility feature allows the upcoming iPhone 14 models to play a sound while turning on and off, according to assistive technology expert Steven Aquinowho compared the feature to the Mac’s iconic startup chime.

iphone 14 pro max deep purple
Twitter account @AppleSWUpdates shared a preview of the sound based on a file from the iOS 16 Release Candidate. As noted by developer Steve Moser, the feature will be located in the Settings app under Accessibility → Power On & Off Sounds and is designed to make it easier for users to know when an iPhone has been turned on or off.

We’ve yet to come across a hands-on video of this feature in action on the iPhone 14, but we’ll update this story if we spot one.

Apple introduced the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max earlier today during a special event at Steve Jobs Theater. The two Pro models received the biggest upgrades, including an always-on display with a new pill-shaped “Dynamic Island” notch, a 48-megapixel Wide lens, a new Deep Purple color option, and more. All four iPhone 14 models will be available to pre-order starting this Friday, September 9.

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